PROJECT TIMELINE_

Please note: The following timeline is carefully designed to guide our collaboration, but it is an estimate.

My goal is always to deliver milestones on time, though dates may shift slightly to ensure the best results.

WEEK 1_

FIRST CONTACT & QUOTATION

As soon as you reach out, my priority is to fully understand your needs and goals. We’ll schedule a call to discuss your project in detail. This helps me assess how I can best support you and what resources will be required.

Based on this conversation, I’ll prepare and send you a tailored quotation, along with this onboarding document to give you a clear overview of the process, timeline, and how we’ll work together.

WEEK 1/2_

CREATIVE Kick-OFF MEETING

Once you confirm our collaboration and the project officially begins, I’ll send you a questionnaire to help shape your creative brief.

It’s better if you can return it a few days before our meeting; this gives me time to research and arrive with initial ideas and directions for our Creative Kick-off Meeting:

If you’re in Dubai, we can meet in person over coffee.
If you’re abroad, we’ll connect via video call.

During the Creative Kick-off Meeting, we’ll cover:

Your products and offer
The overall feeling you want your brand to give
Design preferences such as colors and style
Identifying your target audience and market positioning
Competitors, brand strategy, and long-term goals

From here, we’ll have a strong foundation to craft your visual identity with clarity and confidence.

WEEK 2/3_

Julie Daumen - Strategy & Creative Direction.jpg

CREATIVE DIRECTIONS PRESENTATION

After our Creative Kick-off Meeting, I’ll prepare 2–3 creative directions to explore together.

This Strategy & Creative Directions document will be presented as mood boards with short explanations, giving you a clear sense of possible design routes.

The goal is to:

Confirm that I’ve fully understood your vision
Explore different stylistic approaches for your brand
Define the vibe, atmosphere, and identity direction

We’ll look at logo inspiration, color palettes, photography style, typography, and tone of voice.

This step ensures we’re aligned before moving into detailed design.

WEEK 3/6_

VISUAL IDENTITY DESIGN

Once you select and refine your preferred direction (via email or voice feedback), I’ll move into design development.

Within 2–3 weeks, you’ll receive a comprehensive presentation of your brand identity.

Typically, this includes one complete and refined proposition, carefully crafted thanks to all the preparation work.
To make sure everything feels right, the process includes two rounds of feedback and revisions so we can fine-tune details together.

This stage is where your brand truly takes shape, ready to grow into a consistent and professional identity.