HOW WE WILL WORK TOGETHER | PROJECT TIMELINE_

Please note: The following timeline is carefully designed to guide our collaboration, but it is an estimate.

My goal is always to deliver milestones on time, though dates may shift slightly to ensure the best results.

WEEK 1_

CONTACT & QUOTATION

You’re looking for design services and get in touch by email, WhatsApp or phone.
We schedule a first call- if needed- to clarify your goals and expectations.
You receive a detailed quotation based on your needs.
Once you decide to collaborate, you receive the deposit invoice (usually 50% of the total) along with the Brand Strategy & Creative Directions questionnaire.

What You Will Receive_ WEEK 1

A tailored quotation
A deposit invoice (once the project confirmed)
The Brand Strategy & Creative Direction questionnaire
A proposed date for the Kick-Off Meeting

WEEK 1/2_

Kick-OFF MEETING

You return the Brand Strategy & Creative Direction questionnaire- ideally a few days before our Kick-Off Meeting.
I begin initial research to prepare ideas and directions.
We meet for our creative Kick-Off Meeting (in person in Dubai or via video call) and clarify your brand foundations:
- Your products and offer
- The feeling you want your brand to convey
- Your design preferences (colors, style, visual world)
- Your target audience and market positioning
- Competitors, brand strategy and long-term goals

What You Will Receive_ WEEK 1/2

A 1 to 2-hours Kick-Off Meeting
A clear summary of the next steps for the strategy and creative directions phase

WEEK 2/3_

BRAND STRATEGY & CREATIVE DIRECTIONS

I will need up to 5 days to summarize our Kick-Off Meeting through a Brand Strategy & Creative Directions document. You will discover 3 possible directions for your brand, each including:
- A mood board
- A logo inspiration and visual world
- A set of color palette possibilities
- A photography style direction

The Brand Strategy & Creative Directions document allows us to validate the right creative direction before I begin designing your full visual identity.

What You Will Receive_ WEEK 2/3

A complete Brand Strategy & Creative Directions document
The absolute certainty that we are fully aligned :-)

WEEK 3/6_

VISUAL IDENTITY DESIGN

I develop your full visual identity based on the chosen direction.
You will received one complete and refined Brand Strategy & Design Proposition for your brand: logo, colors, typography, imagery style, tone of voice, visual world.
You review the Brand Strategy & Design Proposition and share your feedback.
We refine the design together through two rounds of revisions to ensure everything feels aligned and coherent.

What You Will Receive_ WEEK 3/6

A complete Brand Strategy & Design Proposition
Two rounds of feedback and revisions

WEEK 7/8_

FINAL DELIVERY & BRAND LAUNCH

You receive your Brand Guidelines and a full Visual Pack- with all final brand assets and files in all necessary formats- ready to apply across all platforms
We start preparing the next step: either your website design & implementation and/or your social media strategy & content.

What You Will Receive_ WEEK 7/8